Stakeholder needs & product strategy
Learn about the brand and their products, what the short and long term goal for the product is, and why there's value in this project.
Learn about the brand and their products, what the short and long term goal for the product is, and why there's value in this project.
Learn the user's goal, needs and pain points; Through previous and new user research.
Understand the current state of the market and who the competitors are.
Identify how this project fits into an existing product or complements it at a holistic level.